About
Avant Industrial Marketing specializes in getting Industrial and Manufacturing companies past typical plateaus.
Industrial companies with less than 100 employees are typically at a transition stage and have a choice – Maintain the status quo and consistent revenue, OR re-orient your management, operations and sales efforts to consciously grow.
One isn’t better than the other.
There is nothing that says a business has to continuously grow. Growth beyond about 50 employees requires operational changes that may not be desirable. And growth-oriented companies face unique challenges – You can’t be involved in every tiny decision or action. It becomes difficult or impossible to cultivate personal relationships with every employee. You spend more time working on the business (strategy, planning) and less time working within the business (tasks). Trust, and delegation of authority, not just of tasks, become operationally required (this is difficult for most owners). Issues and friction points become magnified.
We are a fit if:
- 5You are between 40 – 150 employees
- 5You have growth/acquisition goals and aren’t content with current revenue
- 5Your expanded markets don’t know you exist
- 5You need to out flank your competition with awareness and sales strategy
- 5Your marketing team is limited or non-existent
- 5You are struggling to communicate value and positioning to clients
- 5You need compelling imagery and storytelling to entice buyers
- 5You need to revitalize your brand image, website, collateral, digital presence and conference impression
- 5You would prefer to work with a Marketing team that understands engineering (some of us are engineers).
Team
Rich Krissel
Partner
Vincent Smith
Partner
